Life is nothing without passion…

my passion is beer

Face it: the beer industry is getting more competitive. Shelves in beer stores are filled with tasty, unique beers from near and far. Alternative beverages seem to be gaining traction each year. Drinkers have more choices than ever before – so why would they choose your brewery?

Here’s the truth: every brewery offers something different – but that doesn’t mean that every brewery offers something good, let alone great. In order to attract customers and – more importantly – keep them, you must give them that great “thing.”

But what is that “thing”?

Every person who walks into your brewery is looking for more than just a beer, even if that’s what brought them in the door. They want a positive memory, to make a connection, to have a great experience. When you have all of the pieces in place, you will not just create a one-time memory, but loyal customers and ongoing, free publicity.

My Mission

I believe that every brewery is capable of producing well-crafted, delicious beer.

Of course, this requires strong recipes, a solid sensory program, and tight quality control; but just as important is creating a culture of constant improvement and employing and developing educated, passionate staff.

When these things all come together, breweries are making a fantastic product and crafting positive, memorable experiences for their guests.

Born and raised in Colorado, I have been in the craft beer scene since 2006, when I was hired as the tour guide at Flying Dog Brewery on Blake Street in Denver, Colorado.

Now, I am an Advanced Cicerone™ and BJCP Certified Beer Judge who is passionate about creating the best beer experience for everyone.

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